Why Awards Strategy Matters

In our experience, most teams treat awards like a 1-off submission – something to cram in between launches or campaigns (this was me in another lifetime! 🙃).

But smart teams know: awards are more than recognition. When done right, they become a strategic growth lever.

• ⚡ Build brand equity and industry credibility

• ⚡ Unlock PR, sales, and new business opportunities

• ⚡ Boost internal morale and reinforce creative standards

• ⚡ Attract top-tier talent who want to work on “award-winning” campaigns

The 5 Most Common Mistakes
(& What To Do Instead)

1. Starting Too Late
Award shows aren’t just deadlines. You need time to identify the right categories, shape your narrative, gather assets, and get internal approvals. Starting early reduces stress and increases your shot at winning.

⚡️Tip: We share a live Awards Calendar here to help teams stay ahead.

2. Choosing the Wrong Category
“Integrated” might sound impressive, but niche categories often give your work a better shot. The goal isn’t to enter the biggest field – it’s to play where you’re strongest. At the end of the day, a Clio is still a Clio – whether you win in a big or small category. 🏆

3. Letting Personal Bias Lead
Not every internal favorite is a strong award contender. It’s important to stay objective, be strategic, and enter work that aligns with the competition's strengths – not just what you love most. Leave your ego at the door so everyone can benefit! 🤓

4. Under (or Over) Telling the Story
Judges don’t want a data dump – but they also don’t want vague buzzwords. Strong submissions hit the sweet spot with just enough clarity and context to let the creative shine. 🎯

5. Skipping the Fine Print
Each show has its own quirks. From judging criteria to word counts, every detail matters. Reading the rules – and respecting them – can be the difference between a shortlist/finalist or a pass. ✍️

How The Brave Doggies Can Help

My team at Brave Dog helps agencies, networks, and brands craft their best and most strategic story to submit to top award competitions (read: Cannes, Clio, AdWeek, Effies, Shorty, etc.).

We’re not just submitters – our secret sauce is 20+ years rocking as award strategists. We play bad-cop and wear the judges cap. Why? Because we’ve been in the room where it happens.

One of our first steps with new clients is to create a custom Award Roadmap: a 12-month view of your best opportunities based on budget, goals, and the creative you’re most proud of.

If this sounds like something that would elevate your team’s award experience, just holler!